Open New Asia Regional Office in Hong Kong



Identec Solutions, a provider of wireless tracking and tracing
solutions that includes intelligent long-range active RFID technology,
announced the grand opening of its new Asia regional office based in
Hong Kong.

As part of Identec Solutions strategic plan to maintain its position as
the global market leader in active RFID solutions, a Hong Kong based
facility will be opened on August 29. The opening event will take place
at the newly renovated facility and will host key customers and
partners as well as selected local dignitaries.

"As of 2007, China has emerged as the world's leading user of RFID,
with East Asia consuming more RFID product and systems than the rest
of the world combined," states Gerhard Schedler, Identec Solutions,
President and CEO. "Identec Solutions has long been an important player
in the Asian RFID market. The establishment of a local presence
supports our long term strategic objective to effectively maintain our
global leadership position in active RFID."

Located in the prestigious ING Tower, the Hong Kong based sales and
customer service operations will allow Identec Solutions to better
serve its current customers and projects in the region, as well as
provide a springboard for further entry into this burgeoning market.
Analysts have predicted exponential market growth as Asia strives to
remain an export leader in the international marketplace.

Kenneth Lee, an international business leader, has been appointed
Managing Director, Identec Solutions Asia Limited. Lee's career in
management consulting and high technology industry spans over three
decades. He has held senior management positions at IBM, Motorola, Sun
Microsystems, Scient, IconMedia Lab and HelloAsia. As one of the
founding members of the IBM Consulting Group in Asia Pacific, he helped
build the IBM Consulting business in Asia, from conception through to a
profitable business in a short three years. Lee's efforts at IBM
resulted in the strategic repositioning of IBM from a product oriented
organization to the current service company it is today.

Commenting on his appointment, Kenneth Lee said, "I am very excited to
be given this opportunity. I am confident that by combining my own
experience with Identec Solutions innovative and reliable active RFID
systems; we can help our partners and customers to realize the benefits
of our solutions.

"Centralized operations in the Asian market will enable Identec
Solutions to move closer to our customers as well as satisfy the
escalating demand for active RFID solutions in this market," states
Peter Linke, Executive Vice- President Sales and Marketing.
"Understanding this market is absolutely necessary to effectively meet
our customers and partners needs as well as improving response time to
the unique requirements and opportunities in the area."

 

 
              

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